X-Factor

Live Show

XF10 | XF11 | XF12

SET
Press Conference, Hospitality

 

CLIENT
Sky

 

LOCATION
Milan

BRIEF

X Factor, the Italian version of the international talent show format, is broadcast by Sky, which needs to:

– welcome and accommodate its guests at the X Factor Arena, in a branded, exclusive and comfortable environment before the Live Show

– hold the press conference for the media launch of the show

DELIVERY

Immersive set-up, branding, engagement activities, sound, lighting and video set-up and control room.

Arneis designed the creative concept and the technical project, managing full hospitality services for all #XF12 Live Shows. We also supported Sky for the press conference.