X-Factor
Live Show
XF10 | XF11 | XF12
X-Factor
Live Show
XF10 | XF11 | XF12
SET
Press Conference, Hospitality
CLIENT
Sky
LOCATION
Milan
BRIEF
X Factor, the Italian version of the international talent show format, is broadcast by Sky, which needs to:
– welcome and accommodate its guests at the X Factor Arena, in a branded, exclusive and comfortable environment before the Live Show
– hold the press conference for the media launch of the show
DELIVERY
Immersive set-up, branding, engagement activities, sound, lighting and video set-up and control room.
Arneis designed the creative concept and the technical project, managing full hospitality services for all #XF12 Live Shows. We also supported Sky for the press conference.