V by

Vodafone

Enjoy your connected life

SET
Product Launch

 

CLIENT
Vodafone

 

LOCATION
Alps (Italy)

BRIEF

Create awareness for new Vodafone devices

Target: car enthusiasts and winter sports lovers:

  • to present the whole V by Vodafone range of products, in order to generate interest and curiosity;
  • to present the value proposition of each product, with a specific drive-to-store campaign for each product

DELIVERY

Contextual marketing: 1:1 product showcase and sales support dedicated to early adopters

 

V by Vodafone activation at Motorshow: event coverage, with stand and staff.

V by Vodafone activation on the slopes: 3 high mountain touchpoints, at over 2000 m in Pila, Champoluc and Madonna di Campiglio. Partnership with local ski-schools, with kids and families’ dedicated service trial.