UniCredit for

ACQUARIO

DI GENOVA

SET
Sponsorship Activation

 

CLIENT
UniCredit

 

LOCATION
Genoa

BRIEF

UniCredit becomes Main Sponsor of the Aquario di Genova to support and enhance the activities of the largest aquatic biodiversity exhibition in Europe, a symbol of the city and the marine ecosystem.

DELIVERY

A set of activities designed to effectively outline the sponsorship. Installation of a 150 mq shade sail for the comfort of visitors queuing in the summer at the entrance of the Acquario, endorsed by Studio Piano. Facilities restoration in the surrounding area of Porto Antico. Street ECO Advertising campaign around the town during the yearly Genoa Boat Show. Windows and floor stickers at all local UniCredit branches.

Arneis took care of the design, storytelling and delivery of the whole activation program.