Premium Brand

Activation

Motorsports events Italy

SET
Roadshow

 

CLIENT
Pirelli

 

LOCATION
Imola and Sardinia

BRIEF

Pirelli and its retail brand, Driver, are covering a number of motorsports events every year to connect with car enthusiasts. What they need is a modular stand to fuel the value of both brands at such events..

DELIVERY

High-impact plug-and-play modular structure, made to measure for both Pirelli and Driver.

Design and development of a solution consistent with both the premium positioning of both brands.

Turn-key service by Arneis cross-capability team: management, logistics and set-up.