NATION’S

PASSION

Italy’s home games

SET
Sponsorship activation

 

CLIENT
Poste Italiane

 

LOCATION
Milao | S.Siro Stadium

BRIEF

New National team partner, Poste Italiane, wants to activate its new sponsorship campaign: Italy plays on the ground every day. For a team of 60 million people.

DELIVERY

When Italy play at home: the penalty challenge against the World’s best goalkeeper is offered by Poste Italiane. The World’s best goalie is a robot. Paratutto Robot, with Abracadabra, the photo-maker robot which shoots you as you score. For a personalized present.