STARS

FOR A DAY

New MSC Cruise Ship Experience

SET
Corporate Event | Salesforce Convention

 

CLIENT
MSC Cruises

 

LOCATION
Genoa – Naples | aboard MSC Bellissima

BRIEF

Immersive SalesForce Convention aboard: 500 travel agents take part to an exclusive 24-hour event to discover the new MSC Bellissima cruise ship, for the first time in Italy.

DELIVERY

Innovative format, with a range of experiential, original and immersive activities, designed to let the agents to discover the new ship and ask for their feedback, making them feel part of the MSC family.

Arneis managed the event from the concept to the organization, overseeing logistics and live video content production, with its dedicated crew aboard.