24 HOURS

ONBOARD

MSC Cruise ship Meraviglia

SET
Corporate Event | Press Conference

 

CLIENT
MSC Cruises

 

LOCATION
Genoa – Naples | MSC Meraviglia

BRIEF

Convention onboard: an exclusive 24-h event onboard the brand new Meraviglia cruise ship. The event was intended to unveil the new ship to travel agents, engage and empower them.

DELIVERY

A commercial convention designed with a think-different approach, built around a set of experiential activities focused on travel agents. Unexpected and engaging activities, allowing them to join the dots and discover the new ship’s features. An instant movie based on their feedback, screened as part of the official presentation the day after.

Arneis designed and activated the 24-h travel agents’ experience onboard, with full event and content production.