FIFA

World Cup

National Team Sponsorship Activation

BRIEF

Ferrero, official partner of Italy’s National Team, intends to activate its World Cup sales promotion at top large-scale retailers throughout the Country, during the competition, with football related activities aimed at engaging customers.

DELIVERY

3 playgrounds with Paratutto robot goalkeeper and Abracadabra, the camera robot that shoots as soon as you kick the ball (or pull the dog’s tail), to create magic branded selfies.

100 days of shootout, generating a huge flow of foot traffic around Kinder / Ferrero product displays, with tens of thousands of purchases.

Arneis provided concept, execution and production of the event.